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Video is Easier Than You Think

January 8, 2018

YouTube has over a billion users, almost one-third of all the internet users.


More than 500 million hours of videos are watched on YouTube EVERY DAY.


87% of online marketers use video content.


Get it? Don't get left behind.  The video trend is here to stay. And, it's never been easier to post a video on YouTube, Facebook or Instagram.  And it's super easy to put one on your website or blog.



I made this little video a couple of years ago when I was a fitness instructor. It took about 15 mintues to film on my phone and maybe half an hour to upload on the iMovie, edit and add titles.  Then I just uploaded it on to YouTube.


It was easy to post anywhere on my website or social media.


And notice that this video is only about two minutes long, but by today's standards it feels long to watch.  Keep your videos under two minutes - and under a minute if you can, unless you are teaching a class. We have short attention spans these days.


Try out just a short video to start.  Answer a frequently asked question from your clients.  Do an office, gym or studio tour. People want to get to know who they may do business with - especially in the health and wellness community.


Don't let your competitors be the ones snagging all those video watchers. This is the year you will stay ahead of the game!



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